The internet is an ever-flowing stream of information, and the only way to stand out amid the crowd is to create something different. Your website is the most important platform where you should be implementing this – any web design agency Columbus professional will tell you this. Regardless of what niche you are working in, there are a few web design trends that are ruling the digital realm in 2021. Here are the five best ones among them. Top 5 Web Design Columbus, Ohio Trends Asymmetric Layouts Symmetric design in websites is the default that most marketers go for. You can try to break the norm by choosing to go with asymmetry. However, asymmetry does not mean a chaotic or messy look. There can be a balance in asymmetric design as well. Differently angled geometric shapes in contrasting shades, experimental font styles, abstract designs – everything goes if your web design agency Columbus, Ohio services know how to utilize asymmetry in the right way so that the aesthetics are not tampered with. Video Elements Videos are slowly and steadily becoming the most profitable ways of digital marketing. It is a great idea to incorporate videos in your web pages as part of the design. The videos can be of customer testimonials, employee interviews, behind-the-scenes, tutorials, manufacturing techniques – or anything that will add to your brand value. Moreover, instead of simply embedding the videos in your webpage, tools can be used to crop videos or give them fun shapes and effects. This way, the videos themselves can add to the visual appeal of the website. Your web design Columbus, Ohio agency will know how to use the right tools to make this possible. Comfortable Nudes and Pastels Coming to the color code of websites, nude and pastel shades are currently in trend. Gone are the jazzy blues and snappy reds, replaced by soft blues, warm browns, light greens, and subtle pinks. Any design agency Columbus, Ohio professional will suggest you go with these comfortable, organic shades. They will also be soothing in the eyes of the viewers. Questionnaires Adding questionnaires to your website is a coming-of-age idea that many companies are adopting. It provides a more interactive session for the audience and curates a more personalized browsing experience for the users. Minimalism Like home décor, many website design company Columbus professionals are going with a minimalistic look for websites. It is easy on navigability and adds a stunning edge to the whole design. Summing Up Just hooking the audience to your website is not enough; you will have to keep them engaged with the website. The longer or for extended hours they stay on your website, the more webpages they possibly explore, and the higher are the chances of a lead converting to sales. A good website design ensures that not only is your audience engaged, but they continue to interact with your web pages.
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